The Fatal Flaw of Today’s Coaching


IMG_20140128_111809Change your life (or Insert proper phrase here) in five easy steps. Or Four. Wait. Or ten. Or . . . One. There is one Easy way to change your life. Ok, maybe not. Maybe more than that. Maybe two. . . ..

Today’s coaching industry is fraught with this sentiment. And I say sentiment for a reason. Because it is a nice thought. Wouldn’t it be nice if we could just –poof- change our lives, become a success, or whatever your flavor is? Wouldn’t it be great if we could just bypass the thing that makes changes stick?

Yes. God yes! Of course it would. But then, it wouldn’t work.

And it doesn’t work because no matter how we want to take a heuristic approach to our lives, the human being is a complex system of biological, social, and psychological components with a very limited way of dealing with all the input we get on a regular basis. To complicate matters, that limited exposure is driven by a very, very basic drive which keeps us trying to deal with situations in an EASY way.

So, we grasp for it – the easy fix – any time anyone gives us that option. Why? Because it sells. In the world of coaching, many coaches are attempting to sell it like that. I don’t necessarily think that it is due to something wrong so much as it is due to a lack of understanding. There is no easy way to fix things.

However, there is One way to change your life. Stop trying to do it the EASY way.

Change is difficult. Success is difficult. Both can be quick and both can be simple. But don’t count on it. It often takes work. Constant work. In the end, it is gratifying, but never make the mistake of thinking it will be easy.

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